Performance Scores
Introduction
The performance score is a key success indicator for our customers' email campaigns. This document provides an overview of how the score is calculated by comparing the open rate (OR) of a specific customer with corporate benchmarks.
Open Rate (OR)
The OR is a metric that measures the percentage of opened s out of the total number of emails sent. A high OR indicates a high level of recipient engagement and, consequently, a successful email campaign.
Score calculation
The performance score is based on a comparison between the OR of a specific customer and benchmarks set by the company. Benchmarks are calculated using the ORs of our best customers, thus guaranteeing a standard of excellence.
Specificity of the Calculation
The OR is calculated by grouping and comparing mailbox providers that follow the same filtering logic.
This allows for a more accurate and comparable evaluation. The groups include:
Google
Microsoft
B2B
Providers using Cloudmark
Other providers
Conclusion
Performance scoring is an essential tool for evaluating the effectiveness of email campaigns. Through an accurate and customised calculation, our customers can obtain valuable feedback to optimise their marketing strategies.